     
CILT World Issue 22
|
 The
Chartered Institute of Logistics and Transport is the
professional body for everyone in the logistics,
passenger transport, transport planning and related
industries and is dedicated to supporting, developing
and representing all specialisms at all stages of career
development. Membership of CILT, which is represented in
more than 30 countries across the world, gives you the
tools you need to realise your ambitions and progress
throughout your career, by keeping you informed of the
latest news and information as well as by providing
comprehensive opportunities for continuous professional
development. |
|
 In
the recent past the Logistics Management has
gained recognition as one of the important
business functions and a tool for  developing
competitiveness. Logistics is, therefore, of
paramount importance to any organization, which
delivers products and services to its customers. Effective and efficient physical movement of the
products will give an edge to the company over
its competitors. Logistics is one of the major
enablers of growth of trade and commerce
activity in a country. The scope of logistics
ranges from the management of material
procurement and manufacturing to the delivery of
finished products to its ultimate customers /
consumers.
|
 In
today’s
world of globalization of economies increased
competitive pressure and heightened customer
expectations, emerging technologies have had a
profound effect on the way the organizations
conduct their business. Organizations have to
focus on supply chain process integration to
bring efficiency, cost effectiveness,
productivity in business process to add value to
their customers services and offering to gain a
competitive advantage.
|
|
 In
the recent past the Logistics Management has
gained recognition as one of the important
business functions and a tool for
 developing
competitiveness. Logistics is, therefore, of
paramount importance to any organization, which
delivers products and services to its customers. Effective and efficient physical movement of the
products will give an edge to the company over
its competitors. Logistics is one of the major
enablers of growth of trade and commerce
activity in a country. The scope of logistics
ranges from the management of material
procurement and manufacturing to the delivery of
finished products to its ultimate customers /
consumers.
|
In today’s competitive environment  and
heightened customer expectations Sales and
Marketing functions are very important for any
organization. Sound marketing is critical to the
success of any organization whether
manufacturing or service provider, large or
small, domestic or global, for-profit or
not-for-profit. In order to win and retain
customers the organization needs to delight
them. Therefore the marketer must understand the
customers needs and wants and provide them a
solution better than its competitors.
 |
 In
today’s
world of globalization of economies increased
competitive pressure and heightened customer
expectations, emerging technologies have had a
profound effect on the way the organizations
conduct their business. Organizations have to
focus on supply chain process integration to
bring efficiency, cost effectiveness,
productivity in business process to add value to
their customers services and offering to gain a
competitive advantage.
|
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